The comeback of the brand Astra is directly linked to the heart anchor.

Designed by us in 2000, the logo secretly developed into an emblem of Hamburg and deeply anchored the brand in the city's soul. 

It transports the lifestyle of a unique culture throughout all generations: One heart, one anchor, one smile. At the same time it feels like it has always been there.

The fixing of the new sign in the consumer's hearts and beyond the brand environment is the actual accomplishment of the brand relaunch.

The heart anchor is one of the most profiling logos of all German beer brands: The heart standing for the zest for life on the Reeperbahn, the anchor as a symbol for the harbour - combined to a distinctive icon.
So simple that everyone can draw it in the sand.