The concept „Glückswachstumsgebiet Schleswig-Holstein“ is more than a campaign. The longterm initiative pulls the main motive of the human nature—the pursuit of happiness—into the center.

This new concept of a tourist activation is part of the tourism strategy Schleswig-Holstein 2025.

Unser human nature ideation loop.

"Glückswachstumsgebiet" does not belong to classic tourism categories and invites people to experience moments of happieness in Schleswig-Holstein all year round.

The aim is to support joyful experiences by specifically identifying, optimizing and creating the needed conditions and by making them visible, or to precise: mark them.